Juniperhollow Funding, a small-business funding broker in Lawton, Oklahoma, follows four steps: learn what the funding is for, choose a funding type, take the request to lending partners that offer it, and help the owner read any offer. Partners make the credit decision and set rates and terms. The owner decides whether to accept.
How a broker differs from a lender
A lender provides the money, decides whether to approve and sets the price. A broker does not do any of the three. A broker learns what a business needs, explains the structures that might fit and introduces the request to lenders that offer them. Juniperhollow Funding is a broker, not a lender.
Step 1: Describe what the funding must pay for
Call (580) 204-5667, or leave your name, phone, email and business name in the short form and we call you. We ask about the purpose when we talk: what the funding pays for, how long the need lasts and where repayment will come from. Nothing is sent anywhere at this stage.
Step 2: Pair the need with a funding type
We explain which of the six types fit the purpose and why. A recurring gap points toward a line of credit; a single machine toward equipment financing; a defined project toward a term loan; stock bought ahead of sales toward inventory financing; a short timing gap toward working capital. If you already hold an offer for a merchant cash advance, which is not a loan, we compare its total cost with the alternatives.
We also say which documents partners usually ask for, so you can gather them without sending anything yet.
Step 3: The partner's review and decision
With your go-ahead, we pass the request to one or more partners that offer the chosen type. Each partner reviews it under its own standards, may ask you for more documents and may check credit. Each partner decides on its own; a broker cannot change that decision.
Step 4: Weigh the offer before signing
If a partner makes an offer, compare it on more than the payment:
- APR expresses a loan's yearly cost including certain fees; not every business offer states one.
- A factor prices a merchant cash advance as a multiple of the amount advanced; it is not an interest rate.
- Total cost, meaning every dollar you will pay minus the cash you receive, is the one number that compares across all six types.
- Schedule: daily, weekly or monthly payments put very different pressure on cash.
Accepting or declining is your decision, and declining costs you nothing with us.
Red flags anywhere in the market
- A promise of approval, or of a specific amount or rate, before anyone has seen your documents
- Being pushed to sign at once, or refused a copy of the contract to read first
- A request to pay an upfront fee to "unlock" an offer
- An advance described as a loan, or a loan described without a total cost
- Requests for bank passwords or full account numbers by ordinary email or text
Owners new to the process can read the Oklahoma loan guide, the answers page and our disclosures.
By Juniperhollow Funding · Updated

